Relax Gaming Strengthens Italian Market Presence with bet365 Partnership

September 25, 2025 – Italy – iGaming content supplier and aggregator Relax Gaming has expanded its European presence by entering into a strategic partnership with bet365 in Italy. The agreement will see Relax deliver its full portfolio of proprietary titles — including popular hits like Book of Power, Net Gains, and Money Train 3 — to the Italian-facing platform of the globally recognized operator.

In addition to its in-house games, Relax will also supply a selection of third-party content via its aggregation platform, further enhancing bet365’s offering and reinforcing its reputation as one of Italy’s top online casinos.

A bet365 spokesperson welcomed the new content, noting

Kristina Hambardzumyan, Head of Business Development at Relax Gaming, called the partnership a major milestone in the company’s European expansion

The deal aligns with Relax Gaming’s broader strategy to grow its footprint across regulated European markets. Earlier this year, the company announced similar moves, including partnerships with Lottomart and the onboarding of TaDa Gaming as a third-party studio partner.

This latest partnership not only boosts Relax Gaming’s distribution in Italy but also continues to solidify its reputation as a top-tier content provider in the global iGaming sector.